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Environment for Realizing
New Work Styles and Lifestyles
Launch of "LIFORK"
Opening in April 2018 in Otemachi and Akihabara
Nursery school (WAINA Kids Nursery School) to be opened sequentially inside both facili

February 9, 2018

NTT Urban Development Corporation (head office: Chiyoda-ku, Tokyo, President and Chief Executive Officer: Hiroshi Nakagawa) will launch a new form of shared office business (service brand name: "LIFORK") that supports the realization of a personal work styles and lifestyles suited to each customer. In April 2018, "LIFORK Otemachi" and "LIFORK Akihabara" will open within NTT Urban Development's flagship buildings "Otemachi First Square" and "Akihabara UDX", respectively. NTT Urban Development ( "NTT UD") will also sequentially open "WAINA Kids Nursery School", a nursery school, in both facilities.

Perspective drawing of "LIFORK Otemachi" (left) and "LIFORK Akihabara" (right)
Perspective drawing of "LIFORK Otemachi"
and "LIFORK Akihabara"

[Value provided by LIFORK]

Against the backdrop of work style reforms, securing quality human resources and introducing innovative workspaces, work places will expand to other spaces that differ from traditional offices, such as to shared offices, lounges and cafes in the city. In addition, the freedom of choosing working hours is gradually becoming realistic.

NTT UD wishes to support workers in choosing work places and working hours more freely and smartly so to achieve a work style and lifestyle of their preference.

Through the LIFORK brand, NTT UD will provide diversified spaces and services that correspond to customers' needs to enhance both their work and personal life, and match the characteristics and features of the area or city. Through social events, seminars etc., we support workers to realize new lifestyle by developing communities, connecting people with people and people with cities.

Contact PR/Marketing Office Ishizaka/Kobari Tel. 03-6811-6241

[Brand logo]

[Concept]

LIFORK = LIFE × WORK

LIFORK is for people in search of a working-style of their preference, by flexible use of "time" and "location", where people connect with people and the city, where new styles and sense of value are born.

[Brand HP]

http://lifork.jp/

"LIFORK Otemachi"

Based on the concept of a "creative platform for working and networking in one's own way", "LIFORK Otemachi" offers an environment consisting of a variety of workspaces with concierge services (lounges, desks, booths, meeting rooms, shared offices/project rooms), event spaces where seminars for members and limited-time services, etc. are held, an indoor bicycle parking space and shower area for people who commute by road bikes, and a nursery school so that parents can work near their children. By offering spaces and services so that customers can realize a productive way of working and living that is suited for them, "LIFORK Otemachi" supports the self-realization and growth of each member.

[Opening date]April 2, 2018 (Mon.)

[Preview start date]March 5, 2018 (Mon.)

[Address] 1-5-1 Otemachi, Chiyoda-ku, Tokyo Otemachi First Square West Tower 1F/2F

"LIFORK Akihabara"

A new workspace will open in "Akihabara UDX", which is located in the center of the internationally-recognized tourist spot Akihabara. It is based on the concept of "working and playing in the mecca of counter-culture". "LIFORK Akihabara" provides "Work Rooms" in which one can concentrate on "WORK", "Living Rooms" for realizing "LIFE" in spare moments from "WORK", a "Style Room" that can be used in various forms of "LIFE" and "WORK" (5 types of rental spaces, such as a Kitchen Room, Creation Room, etc.), and a nursery school that enables parents to work near their children. "LIFORK Akihabara" supports new work styles and lifestyles.

[Opening date] April 2, 2018 (Mon.)

[Preview start date]March 1, 2018 (Thurs.)

[Address] 4-14-1 Sotokanda, Chiyoda-ku, Tokyo Akihabara UDX 4F

"WAINA Kids Nursery School"

[Brand name]

WAINA Kids Nursery School - Corporate-initiative type nursery school produced by the NTT Urban Development Group -

[Brand logo]

[Concept]

The wish of NTT UD is "To build a nursery where kids can spend time with lots of fun." "Why not?" (Of course! Let's try it!) is the kind of active and positive environment that we want to create".

[Brand HP]

http://waina-kids.jp/

[Message]

NTT UD wishes to create an environment where customers can work with comfort while raising their children.

NTT UD wishes to propose a way of child-raising and work style that suits each person.

To drive change towards a world in which it is easy to raise children while working, NTT UD will create opportunities to support mothers and fathers who have diverse work styles and lifestyles.

By developing an environment in which parents can return quickly from pregnancy and parental leaves, NTT UD will support companies that wish for the success of their diverse employees.

[Business outline]

In 2018, "WAINA Kids Otemachi Nursery School" will open in "LIFORK Otemachi" and "WAINA Kids Akihabara Nursery School" will open in "LIFORK Akihabara". The nursery school business supports people who work for the NTT Group and at the NTT Group/neighboring buildings who desire to handle both work and child care.(To use the nursery services, it is necessary to conclude a business-to-business contract with the nursery school services operator (NTT Urban Development Building Service Corporation).)

Since both facilities are located in office districts and parents can leave their children at the nursery near their workplace, there is peace of mind of being close by, even if in case of an emergency. In addition, ICT will be utilized from the perspective of nursery service users. Such efforts include the introduction of an "attendance management system" that makes nursery entry/exit procedures smooth and "face authentication security" that enables people to enter a room even if both of their hands are full.

[Planned opening dates]WAINA Kids Otemachi Nursery School: April 2, 2018 (Mon.)

WAINA Kids Akihabara Nursery School: June 1, 2018 (Fri.)

[Planned opening dates]
WAINA Kids Otemachi Nursery School: April 2, 2018 (Mon.)

WAINA Kids Akihabara Nursery School: June 1, 2018 (Fri.)

List of services at LIFORK (Otemachi, Akihabara)
CategoryServicesLIFORK
Otemachi
LIFORK
Akihabara
Think / Create
together
Work lounge
Office / Project room
Meeting room
Play / EnjoyBike port (shared garage)
Style room (Kitchen space, etc.)
Relax / Take a breakShower room
Raise / LearnNursery (WAINA Kids Nursery School)
*
Assemble / ConnectEvent space
Community Web site
(Event information, member information
(reservations, locks, personal history, recommendations), space information, area information, etc.)

*It is necessary to conclude a business-to-business contract with the nursery services operator
(NTT Urban Development Building Service Corporation).

Location maps

"LIFORK Otemachi"

Tokyo Metro Tozai Line, Marunochi Line, Chiyoda Line, Hanzomon Line
Toei Subway Mita Line "Otemachi" Station Connected to C8, C11 and C12 Exits
5-minute walk from JR "Tokyo" Station Marunochi North Exit

"LIFORK Akihabara"

2-minute walk from JR "Akihabara" Station Electric Town Exit
4-minute walk from Tokyo Metro Hibiya Line Akihabara" Station Exit No. 3
3-minute walk from Ginza Line "Suehirocho" Station Exit No. 1
3-minute walk from Tsukuba Express "Akihabara" Station Exit A1

"LIFORK Otemachi"

Tokyo Metro Tozai Line, Marunochi Line, Chiyoda Line, Hanzomon Line
Toei Subway Mita Line "Otemachi" Station Connected to C8, C11 and C12 Exits
5-minute walk from JR "Tokyo" Station Marunochi North Exit

"LIFORK Akihabara"

2-minute walk from JR "Akihabara" Station Electric Town Exit
4-minute walk from Tokyo Metro Hibiya Line Akihabara" Station Exit No. 3
3-minute walk from Ginza Line "Suehirocho" Station Exit No. 1
3-minute walk from Tsukuba Express "Akihabara" Station Exit A1